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SET-JET 25

Whether you call it 'screen tourism' or 'set-jetting', it's one of the key global travel trends taking us into the future. SET-JET 25 took place last November as the first-ever fully global conference dedicated to film and TV tourism. The summit saw presentations and panel discussions from more than 30 top speakers from the UK and internationally, including tourist board directors, screen commission CEOs, film and TV producers, visitor attraction managers, and leading media and tourism consultants. The Summer partnered with VisitBritain, the British Film Commission, the Associations of Film Commissioners International, Location Managers Guild International and other global tourism and media associations. It was the most comprehensive screen tourism programme ever, in addition to some fantastic networking and business development opportunities.

 

Look out for news on SET-JET 27 in due course.  

SET-JET 25 Programme – Highlights from the 2025 Summit agenda

SESSION TITLE

SPEAKER

ORGANISATION

Conference Opening & Setting the Scene

Martin Evans

The Tourism Business / SET-JET 25

Welcome to Britain

Patricia Yates, CEO

VisitBritain

Welcome to the West Midlands

Richard Parker

West Midlands

Keynote Interview

Andy Harries OBE / Adrian Wootton OBE

Left Bank Pictures / British Film Commission / Film London

Screen Tourism: The Global Dimension

Stefan Roesch / Tolene Van-der-Merwe

AFCI / Film Otago Southland / Malta Tourism Authority

Starring Great Britain: A Case Study

Emma Wilkinson

VisitBritain

Attracting the Set-Jetters – just who are they and how do we reach them?

Stefan Roesch / Jeroen Huijsdens / Abbi Ollive

AFCI / Film Otago Southland / Filmtaal / Castle Howard

In partnership with

Supported by

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