SET-JET 25
Whether you call it 'screen tourism' or 'set-jetting', it's one of the key global travel trends taking us into the future. SET-JET 25 took place last November as the first-ever fully global conference dedicated to film and TV tourism. The summit saw presentations and panel discussions from more than 30 top speakers from the UK and internationally, including tourist board directors, screen commission CEOs, film and TV producers, visitor attraction managers, and leading media and tourism consultants. The Summer partnered with VisitBritain, the British Film Commission, the Associations of Film Commissioners International, Location Managers Guild International and other global tourism and media associations. It was the most comprehensive screen tourism programme ever, in addition to some fantastic networking and business development opportunities.
Look out for news on SET-JET 27 in due course.

SET-JET 25 Programme – Highlights from the 2025 Summit agenda
SESSION TITLE
SPEAKER
ORGANISATION
Conference Opening & Setting the Scene
Martin Evans
The Tourism Business / SET-JET 25
Welcome to Britain
Patricia Yates, CEO
VisitBritain
Welcome to the West Midlands
Richard Parker
West Midlands
Keynote Interview
Andy Harries OBE / Adrian Wootton OBE
Left Bank Pictures / British Film Commission / Film London
Screen Tourism: The Global Dimension
Stefan Roesch / Tolene Van-der-Merwe
AFCI / Film Otago Southland / Malta Tourism Authority
Starring Great Britain: A Case Study
Emma Wilkinson
VisitBritain
Attracting the Set-Jetters – just who are they and how do we reach them?
Stefan Roesch / Jeroen Huijsdens / Abbi Ollive
AFCI / Film Otago Southland / Filmtaal / Castle Howard
In partnership with




Supported by




